Wfond
Brand Story
The brand name WFOND deeply intertwines artisanal practice with social value. The initial “W” carries a fourfold significance: it stands for Weaving, symbolizing the interlacing of intangible heritage techniques; Warmth, conveying the vital tactile sensation of handmade craft; With, emphasizing equal companionship among diverse groups; and We, reflecting the collective strength of an inclusive community. Combined with “Fond,” which evokes affection and deep connection, the brand builds a creative space for “what we love,” transforming art and design into a warm bridge that connects different bodies, cultures, and souls.
The brand’s Logo uses the infinity symbol as its silhouette, representing perpetual vitality and sustainable development, while ingeniously integrating interlocked hands at its center. This visual symbol vividly illustrates the brand’s vision: linking independent individuals through the touch of hands and showcasing the practice of co-creation between disabled and non-disabled communities grounded in equality and respect. It is not merely a graphic, but a manifesto of perception and understanding, embodying the enduring value of design in social care and cultural reconstruction.
About Us
We are a cultural and creative brand rooted in social value and artistic depth. Through our practices in inclusive co-creation and craftsmanship, we transform traditional Chinese intangible heritage into a bridge that connects different bodies, cultures, and souls.
Our vision is to become a global platform for sustainable cultural co-creation, where individuals of all abilities come together to weave the art of life in an environment of equality, creativity, and mutual respect.
Our team is composed of Master’s and Doctoral researchers from Tsinghua University. Throughout our academic and professional journey, we have consistently asked: How can design better resonate with the human body and everyday life? We embrace inclusive design to redefine the relationship between people and products, striving to make art and design a "bridge" that connects individuals and the wider world.
We are deeply inspired by the spirit of traditional craftsmanship—its deliberate pace, its sensory richness, and its philosophy of harmony between humanity and nature. Through this process, we hope to offer a path to the healing and tranquility found in creation. From China to London, our story is more than a journey; it is a cross-cultural exchange of empathy. We believe that regardless of origin, the act of making by hand allows us to rediscover the potential of the body and the peace within.
On this path of exploration, we are dedicated to sustaining traditional heritage and championing inclusive design. Through our work, we aim to fulfill our social responsibility, bringing gentle yet enduring change to the world within our capacity.
Edify
PhD, Design Researcher, Artist, and Educator based in Beijing. Her research and creative practice span design theory, embodied practice, and social innovation. Focusing on the emergence of "Body, Experience, and Relations," she explores how art and design serve as pathways to understanding the world, reshaping perception, and connecting with others. With extensive experience in cross-cultural teaching and collaborative projects, she conducted her doctoral research at Tsinghua University. Grounded in bodily phenomenology, her work delves into design methodologies for diverse physical abilities, dedicated to understanding the existential modes and expressive potentials of diverse bodies through design. She has been actively involved in numerous inclusive design and social innovation projects, consistently advocating for the value of design in social care and cultural reconstruction.
Rachel
Designer, Artist, and Educator based in Shenzhen. Her creative practice spans visual arts, craftsmanship, and digital media, with a profound focus on the flow of "Time, Memory, and Emotion." She seeks to explore the intricate connections between humanity and nature, and the dialogue between tradition and the future. With an extensive background as an art and fashion design instructor, she possesses rich experience in art education and collaborative creation. During her graduate studies at the Academy of Arts & Design, Tsinghua University, she participated in several prestigious heritage projects, including the cultivation program for ethnic minority embroidery in Guizhou and contemporary research on Nantong blue calico and Jiangnan hand-woven fabrics. She deeply understands the aesthetic order and vital warmth embedded in traditional crafts, excelling at reconstructing them through a modern design language.
Sanchuan
Pattern Designer and Visual Artist based in London. With five years of experience in the fashion industry, she possesses a keen insight into market dynamics and global trends, while maintaining a profound focus on individual emotions and authentic experiences. She earned her Master’s degree from the Academy of Arts & Design, Tsinghua University, where she specialized in fashion color design and color psychology, exploring the latent emotions and social psychology behind color trends. Her creative work centers on a feminine perspective and emotive expression, using color and pattern to depict the flow of feelings and bodily perception. By transforming visuals into a language of healing and understanding, she is dedicated to the contemporary expression of traditional Chinese motifs, blending the delicacy and rhythm of Eastern aesthetics into a modern design context.